How to Set Up Your Online Business

With more and more people starting businesses selling products online, entrepreneurship is a popular way of creating your ideal working situation. We’ve put together a few tips and tricks that will help you in the early stages.

Tips for Starting Your Own Online Business

1) Get a good website built

Having a good website can make really make the difference, helping create a solid trustworthy image for your business. Your customers will judge your business by how you present it online and having a great website will help bring in more business. It’s easier said than done however and you’ll have to factor in costs. A basic site can cost as little as £500 whilst a really good one that gives you a strong market presence can cost thousands.

Take inspiration from any great websites you come across and search for freelance web designers and other experts who can help you build a site if you can’t afford to pay an agency to build one for you. Make sure your content is up to date and try and keep websites clean, simple and easy to navigate.

2) Know your route to market

No business succeeds without knowing who their customers are and where they can be found.  This is as important online as it is offline.  Perhaps you will use the all singing all dancing website that you’ve build in point 1 (above) and drive traffic using AdWords or SEO.  You may decide to use an existing market place like eBay or Amazon.  If you decide to use Amazon you could have your goods shipped directly from your factory in China to an Amazon FBA warehouse here in the UK.  Here’s how you can make money by using Amazon FBA without even touching your products!.

3) Take advantage of free marketing opportunities

For those just starting internet businesses, budgets tend to be quite limited but there is a lot of marketing you can do online for free. Blogging is a good way of reaching out to potential customers and using Facebook is a good way to widen your reach and communicate with customers. Twitter and YouTube are also great social media platforms, tweeting local companies can help build positive working relationships and YouTube videos help you present a human face to your business!

4) Trade marking and domain names

Not every business idea will need trade marking but if your business operates under a brand name that could be imitated it is advisable to look into it. You can find out if a brand name relevant to your business is under use in the UK by searching www.gov.uk/search-for-trademark. Getting hold of a domain name that is especially relevant to you business can also help bring in more customers when they browse the internet.

 


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