Tips for Starting Your Own Online Business
1) Get a good website built
Having a good website can make really make the difference, helping create a solid trustworthy image for your business. Your customers will judge your business by how you present it online and having a great website will help bring in more business. It’s easier said than done however and you’ll have to factor in costs. A basic site can cost as little as £500 whilst a really good one that gives you a strong market presence can cost thousands.
Take inspiration from any great websites you come across and search for freelance web designers and other experts who can help you build a site if you can’t afford to pay an agency to build one for you. Make sure your content is up to date and try and keep websites clean, simple and easy to navigate.
2) Get in touch with your local Business Link
Take advantage of the government’s business link service, which is in place to provide entrepreneurs with support in the form of workshops and courses. Visitwww.businesslink.gov.uk/bdotg/action/home for more information. Here you can find tips and advice on tax and VAT issues as well as marketing, advertising and effective business planning.
3) Take advantage of free marketing opportunities
For those just starting internet businesses, budgets tend to be quite limited but there is a lot of marketing you can do online for free. Blogging is a good way of reaching out to potential customers and using Facebook is a good way to widen your reach and communicate with customers. Twitter and YouTube are also great social media platforms, tweeting local companies can help build positive working relationships and YouTube videos help you present a human face to your business!
4) Trade marking and domain names
Not every business idea will need trade marking but if your business operates under a brand name that could be imitated it is advisable to look into it. You can find out if a brand name relevant to your business is under use in the UK by searching www.gov.uk/search-for-trademark. Getting hold of a domain name that is especially relevant to you business can also help bring in more customers when they browse the internet.